Feature-to-Benefit Translator

Transform technical features into compelling benefits that customers actually care about to improve your messaging and sales copy.

Feature-to-Benefit Translator

Transform technical features into compelling benefits that customers actually care about.

Add Your Product Features

List the technical features of your product, one per line.

Your Feature-Benefit Pairs

Feature Functional Benefit Emotional Benefit

Ready-to-Use Marketing Copy

Use these benefit statements in your marketing materials.

Tips for Stronger Benefit Statements

  • Address specific pain points your target audience experiences
  • Quantify benefits whenever possible (save time, reduce costs by X%)
  • Connect features to outcomes your customers truly care about
  • Use your customers' language and reference their goals
  • Focus on what makes your solution unique compared to alternatives

First Published: